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You Need a Quiet Space

You Need a Quiet Space

In this campaign, Ikea invites you to look at your bedroom in a new way. Not just as a room to sleep in, but also as an oasis of calm where you can read, relax and recharge after a hectic day of work and household chores. You can experience four different rooms on the site and check them out from three different angles.


Awards

  • D&AD GRAPHITE pencil
  • D&AD WOOD pencil

two black flies

D&AD Annual 2026

Providing inspiration and insight to the global creative community.

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