Yes! Get More Kids Into Fights

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Yes! Get More Kids Into Fights

The Good Fight is a portrait campaign for Youth Experience Sport, a London charity supporting grassroots clubs working with disadvantaged young people. At its heart is Bella, a young boxer from Islington Boxing Club, photographed by Nadav Kandar. The work deliberately avoids softened charity visual language. Bella is an athlete shaped by a demanding sport. Alongside her portrait sits a single line: "More girls should get into fights." At first it feels confrontational. With Bella's gaze, the meaning shifts. Fight becomes determination, control, self-belief.


Awards


Yellow and Black D&AD Pencils

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Details

Credits

  • Entrant Company
    • Iris London
  • Advertising Agency
    • Iris London
  • Design Agency
    • Iris London
  • Production Company
    • Iris London
  • Photographer
    • Nadav Kandar
  • Client
    • YES Charity
  • Brand
    • YES Charity