Yes! Get More Kids Into Fights
Yes! Get More Kids Into Fights
The Good Fight is a portrait campaign for Youth Experience Sport, a London charity supporting grassroots clubs working with disadvantaged young people. At its heart is Bella, a young boxer from Islington Boxing Club, photographed by Nadav Kandar. The work deliberately avoids softened charity visual language. Bella is an athlete shaped by a demanding sport. Alongside her portrait sits a single line: "More girls should get into fights." At first it feels confrontational. With Bella's gaze, the meaning shifts. Fight becomes determination, control, self-belief.
Awards
D&AD Pencils
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Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- Iris London
- Advertising Agency
- Iris London
- Design Agency
- Iris London
- Production Company
- Iris London
- Photographer
- Nadav Kandar
- Client
- YES Charity
- Brand
- YES Charity
