World's First Ephemeral Museum

To launch Pampero Rum in Portugal, we focused on a young social tribe consisting of trendsetters. Traditional advertising just doesn't get to this group, but art does. Using Pampero Fundación, a foundation that supports alternative artists, we’ve created the world's first ephemeral museum. First, the best pieces of street art in the Bairro Alto district were tagged. Then we created a website where you can download an audio guide and a map with the pieces' locations. So you can go out with your mp3 player and walk the museum streets.