Watermark

On 26 January 2011, the Australian state of Queensland was nearly wiped out by floods. Bundaberg Rum is a brand that has been lifting Queensland’s spirit for over 120 years. When that spirit came under threat from the rising waters, Bundaberg Rum felt a duty to lift it up once again. So two days after the distillery was drained of floodwater, we created a product that would become a symbol of defiance and resilience, and rally the support of the nation. The product is Watermark –a rum crafted to mark the point where the floodwaters peaked; to mark the spirit inthe towns on the road to recovery.