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The Riddle

The Riddle

Our pockets are places of great mystery and wonder. They carry everything from money to, as we discovered, insects. Over five days, hundreds of people were asked to show us what they carried in their pockets. What they showed revealed a lot about them and their lives. It also served as a metaphor for what we carry on our mobile devices.


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  • D&AD WOOD pencil

two black flies

D&AD Annual 2026

Providing inspiration and insight to the global creative community.

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