The Pocket Dealership

AMI is an electric car with no need for a driver’s license, available from 14 years up, for €6,000. Paris has three Citroen dealerships for 2.2m inhabitants, which means it would be quite a challenge to test drive AMI. BETC put a car key into every Parisian’s phone, using the most popular car-sharing app in Paris. Launching AMI through this app and replacing all the cars on it with AMIs created hundreds of dealerships and test drives, without asking people to change their habits.