The Laundry-Gallery

Siemens washing machines with anti-vibration design are extremely smooth and don’t vibrate even at fast spin-drying. This feature needed to be announced to our high-earning and design-addicted target group. We built fragile sculptures out of usual household items and put them on the washing machines. Then we turned the machines onto the spin cycle. Eight of the sculptures were exhibited at a temporary art gallery in the centre of Berlin: the ‘Laundry Gallery’. Posters, an online film and advertisements in local magazines announced the vernissage in advance.