The Japan Pill-Harmonic
The Japan Pill-Harmonic
The Client has been distressed because more and more people are walking away from classical music. The orchestra has been seeking a new idea that will make people understand why the classical music should exist. We started prescribing the classical music as alternative medicine – namely, Japan Pill-Harmonic. The ‘pills’ are actually classical music data, put in a small package that looks like an envelope for prescription drugs, and prescribed for each ‘symptoms’ as pills for sleeping, vitamin effects or stomachache.
D&AD pencils
Details
- Categories
- Countries
- Year
Credits
- Client
- Japan Philharmonic Orchestra

