The Interview Before the Interview

The Interview Before The Interview is a response to one of the industry’s ironic truths – that many creative talents who are great at selling brands and products are terrible at selling themselves. It’s a revolutionary interview tool that puts creatives in front of the world’s industry leaders for an interview that might just change their career. The TIBTI website serves up a randomly generated series of questions from world-famous CDs, ECDs and CCOs giving would-be interviewees something to practice against.