The Gun Shop

6 out of 10 Americans believe owning a gun you safer, despite studies showing it actually increases risk of injury & death. To debunk this myth, SUPGV did the unthinkable… they opened a gun store and invited in first-time buyers. Customers were shocked with unsettling histories behind different firearms - homicides, suicides, accidental & mass shootings. SUPGV captured their stunned reactions via hidden cameras and launched a powerful PSA to inform those interested in purchasing guns of the potential risks & unpredictable outcomes.