The Font of Kindness

Thousands of children with cerebral palsy in Russia need to get therapy. Writing even one letter requires significant effort from them. So Smetana put together handwriting samples of 33 children with CP into one unique Font of Kindness and gave the opportunity to everyone to use this font on World CP day to support children. Every visitor of the project website could download the font, make a donation, and order merch. In just a day the font spread across the entire country, with outreach exceeding 30 million people. The campaign raised a total of 11.5 million rubles and helped more than 130 children with CP.