The End Of Society Simulator

Brief: To promote the Ubisoft online video game: Tom Clancy's The Division. Solution & Cultural Context: The end of society simulator is an interactive digital experience. It uses real data to create a personalized experience of events to show how fragile society really is. Results: In less than a week 1 million people tried the simulator. The Division broke Ubisoft sales records. Insights: We demonstrated that the game's story wasn't just fiction by showing that the end of society could really happen.