Spotify x Notting Hill Carnival - Carnival Sounds

For the first time in over 50 years, Notting Hill Carnival was cancelled. So, Spotify tasked paq with transforming one of the world’s biggest street festivals into an online, immersive audio-visual experience. A microsite celebrates the culture and heritage of Carnival, as well as the stories of the people and artists behind it. The result was a place for digital Carnival-goers to delve deeper into playlists through the sound systems and DJs they love, whilst also giving them the chance to listen to podcasts about Carnival's rich history.