Six Years in Love

Foot Locker approached BBDO New York over six years ago with a desire to be as relevant as the brands it sells. That's a big ask since the brands they sell are Nike and Adidas. The challenges continued as the agency had to promote the same products and athletes as these brands, yet find a way to stand out on a fraction of the budget. Fast forward four years later and the company has recorded the highest annual sales in its history.