Shameless 8: Space, Tundra & Arctic

In the new season of ‘Shameless’, Frank Gallagher goes missing, which was very big news for the target audience. A tease campaign that was non-storyline specific was required. With Frank as the central character of the series, it was not an option to have him missing from the promotions. So some non-storyline specific options had to be created to tease the viewers into watching.