Secrets & Lies

Secrets & Lies is one of four films in the Levi's 501 Live Unbuttoned campaign. The campaign celebrates the 501's most distinctive product feature, the button-fly, but makes the act of unbuttoning the symbol of a free, open, uninhibited and unrestrained approach to life.Secrets & Lies dramatises what it means to live life unbuttoned. After meeting on a night out, a young couple reveal they haven't been entirely honest with each other. As they unbutton their 501s the truth is exposed. The more they reveal about themselves, the closer they become.