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Reverse

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Reverse

True to its title, the back of the book is its cover. Each page features a poor person, viewed only from the back. The perforated edge of each French fold encourages the reader to tear it open for a closer look into the world of the poor and underprivileged. At the end of the book (or start of the book, so to speak), the reader discovers that the words encountered throughout the book form the introduction to the book.


Awards

  • D&AD WOOD pencil

two black flies

D&AD Annual 2026

Providing inspiration and insight to the global creative community.

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Credits

  • Client
    • Church of St Peter & St Paul