Push the Button

Giving people partial access to a long awaited chart-topping album is a powerful way to get them wanting it. The digital propaganda campaign for 'Push the Button' pirated the TV advert. The digital TV campaign, available 24/7 via the Sky Active A-Z, enabled the teenage audience to hear three minutes of five new tracks and go tell their friends about them. Sky Active also featured interviews with The Chemical Brothers to further signpost the advert.