Priceless Traps

PROBLEM: In Colombia more than 400.000 people depend on fishery to survive. Lionfish is endangering species vital to their economy, is venomous to human contact and the tools to capture it in a safe way are unaffordable for local fishermen. THE IDEA: We created designs with recycled materials that solved two major problems: affordability and safety. Fishermen could build them with their own hands, just following the illustrated booklets with material that could be easily found. THE RESULTS: The cost of the weapons was reduced in a 96.4% or more.