PLAY

PLAY @ OMTJ is centered on the concept of interconnectedness across time and space. The cascading alphabets in the PLAY visual are inspired by DNA strands, the building blocks of life between every individual. An accompaniment visual concept revolves around a Chinese idiom: ‘前人种树, 后人乘凉’. The alphabet ‘Y’ is utilized to form the Chinese character 人 (‘man’, or ‘people’). When put together, both form the motif of a man resting under the shade of a tree, an ode to the idiom, which encourages people to appreciate their predecessors’ efforts in providing for the comforts they enjoy today.