Piano

In the dark year of 2020, BBDO New York wanted to find a way to convey the hope that The American Red Cross Brings to disaster survivors. Music provided the perfect solution, helping to tell a simple story of loss, hope and resilience in a way that might have felt trite or cliche if it had been approached visually. The film was captured in a single take on a real location. The audio is the actual performance, captured live.