PETA 'The Octocurse'

Octopuses are beautiful creatures. They also feel joy and excitement, as well as pain and fear. But there are plans to build the world's first octopus farm in Gran Canaria. How do you challenge people to rethink eating octopus without feeling like it’s yet another charity telling you off? The Octocurse told the truth: that the octopus is cursed.