Pasta

The Guardian Newspaper was serialising the sequel to the 'Easy' Italian cookbook by River Cafe's Rose Gray and Ruth Rogers. A 'real pasta' mailing was created to bring it to life and was distributed at one of London's most frequented 'foodie' hang-outs, the Borough Market. Actual sheets of Italian pasta were branded with a hand-stamped message, which directed recipients to their local newsagents the next day.