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Sparkasse is Germany’s public bank, but most people don’t take it into consideration for loans. To change perceptions, this campaign lists numerous reasons – in the form of a song – for taking out a loan, quickly followed by humorous reasons against. In the end, all decisions lead to Sparkasse.


Awards

  • D&AD GRAPHITE pencil
  • D&AD GRAPHITE pencil

two black flies

D&AD Annual 2026

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Details

Credits

  • Client
    • Deutscher Sparkassen- und Giroverband
    • Sparkasse – public Bank of Germany