Newspaper Boxes

While US news is being taken over by sensationalist, superficial news agendas, BBC World is unfiltered, non-partisan and offers in-depth coverage with international reach. Our challenge was to motivate audiences to watch BBC World as an alternative to its main competitors (Bloomberg, CNN, CNBC). We made newspaper boxes that were broadcasting actual BBC World news reports and placed them in areas where local news consumers would find them and watch them.