Naturist

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Naturist

This campaign targets the housewife. We wanted to show her how soft Comfort makes your clothes in as entertaining a way as possible. We created a film that really dramatises how good clothes can feel. Clothes don't just feel great, but irresistible. Irresistible enough for even seasoned naturists to abandon a life of nudity and return to the pleasure of wearing skirts, shirts and a 'fawn, lambs wool turtle neck sweater'.


D&AD pencils

  • D&AD WOOD pencil

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