Museum Boijmans van Beuningen

Boijmans van Beuningen is Rotterdam’s biggest museum. Its new identity has both a formal and an experimental side. The name of the museum is set in a dry institutional style, while the content of the exhibitions is formed of a lyrical graphic image made up of a three-line typeface. The graphics swirl and form strings of coloured lines on a coloured font, interacting visually with the art shown.