MINI JCW TV
MINI JCW TV
In 1964, at the start of Rallye Monte Carlo, almost everyone doubted the MINI. Everyone but one man, John Cooper, whose unwavering determination eventually silenced the symphony of the cynics. Comments like "sweet little tin can", "big dreams with small chances," and "surely will be defeated" are woven together into an intricate tension-filled soundtrack.
Awards
D&AD Annual 2026
Providing inspiration and insight to the global creative community.
Details
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- Countries
- Year
Credits
- Client
- BMW Group
- BMW Group MINI Brand Management

