Minds / Nostrils / Plasticine / Playtime

We were asked to come up with a campaign that brought to life the idea that play isn’t just mucking about, but actively helps us to learn. We came up with a series of four print ads that highlight this very thought. Each uses an iconic childhood toy or game, from Meccano to Lego, and headlines that humorously answer the brief. The illustrative style has a beautiful, childlike quality.