Max Nirnberger Schnapps
Max Nirnberger Schnapps
Max Nirnberger is an architect and distiller, and he loves classical theatre. That is why the decision was taken to relaunch his 13 schnapps labels as a play in 4 acts with 13 different scenes. The names of the flavours are worked into the short messages on the labels and are reminiscent of a classical play by Lessing, Goethe and Schiller. The 13 labels on the bottles blend together to create a continuous storyline.
Awards
D&AD Annual 2026
Providing inspiration and insight to the global creative community.
Details
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Credits
- Client
- Fruchtdestillerie Nirnberger

