Make Them Pay

One taboo question designed to make feminism relevant to a new generation. British women still earn around 20% less than their male colleagues. Over 40 years after the Equal Pay Act was introduced, there’s still a pay gap. A gap that isn’t expected to close until 2057. Make Them Pay was created to close it sooner. It encouraged women to do the most uncomfortable thing they could in business: ask their male colleagues what they earned. A simple question to raise awareness & agitate for change. Supported by the British Prime Minister, Make Them Pay is now driving legislative change in the UK.