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Made of Meaner Stuff

Made of Meaner Stuff

Filmed in Skoda’s native Czech Republic, the advert opens with a shot of a television screen playing the original famous ‘Cake’ ad. The ‘lovely’ bakers are, however, soon replaced as the story unfolds to reveal a much tougher, darker and more technologically enhanced production team, who are creating the ‘meaner’ Fabia vRS.


Awards

  • D&AD WOOD pencil

Yellow and Black D&AD Pencils

D&AD Awards 2027

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