Mad World

Most videogames are introduced to the world through a montage of game play footage. For 'Gears of War' we chose a different tact. The game's lead character – Marcus Fenix – has a deep and emotional story. We wanted people to empathise with this character and his ordeal; to make an emotional connection to the game as opposed to a game play connection. We used Gary Jules's music track as inspiration for the film. Instead of cutting game footage together we shot original footage within the game's development engine to tell the emotional story of Marcus's desperation and plight.