Lucozade Energy Drink - Night Before The Project

Energy drinks are often aimed at getting people to do more, and more, and more. They seem to miss that there are normal everyday events that require energy to get through, or excel in. Lucozade is there to help you overcome those tricky and tiring moments, those “give-me-strength” moments. We created a radio campaign to symbolize the energizing effect of Lucozade in day-to-day scenarios.