LAUS Rub-on Poster

The LAUS prizes are the most prestigious and renowned among graphic designers and art directors in Spain. The task was to inform the industry about the opening of the submission period. This transferable typography reticle takes us back to a world in which the project, divested of all non-natural elements, was firmly based on professional know-how; focusing on typography as a means of expression using a system that was the key working tool of our profession for many years. The final touch was a real rub-on using typography as the only graphic element.