Late Night Stores

Late Night Stores was created to promote Burger King’s new service: the Late Night Delivery. The piece is made of real YouTube videos that show bizarre, awkward and awful things happening at BK's stores during the night as a playful way of inviting people to order a Whopper from home and avoid these scenes. The commercial went viral and in the first weekend of the campaign more than 50 BK stores sold out before 2am.