Jimmy Dean’s 50th Anniversary

1969 was a big year for America, but little did people know, it was an even bigger year for breakfast. To celebrate that, Ogilvy Chicago hijacked other, much more famous 50ths throughout the year to remind everyone that Jimmy Dean was there too. Iconic photos of the two biggest anniversaries were recreated, in order to extend the scenes and have someone actually eating Jimmy Dean during those amazing moments. Everything from the NASA control terminals to the Woodstock stage was built by hand to the exact specifications of the originals. The final spreads were featured in TIME and Rolling Stone magazine.