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Jay-Z "Smile"

Jay-Z "Smile"

Perfectly capturing 1970s Brooklyn, this short follows Jay-Z’s mother, Gloria Carter, as she grapples with her suppressed love for a female neighbour. Poignant, close-up shots show how both women must hide their homosexuality for the betterment of their children. The music cuts in and out at hard-hitting moments, breaking the story into emotional beats.


Awards

  • D&AD GRAPHITE pencil

Yellow and Black D&AD Pencils

D&AD Awards 2027

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