Sign in

Basket

IMARS Cinema

Video placeholder image

IMARS Cinema

IMARS CINEMA explores if there is water on Mars. In order to involve students from the rural Northwestern part of China, Tencent constructed a cinema on wheels and visited 10 middle and elementary schools within two months. The cinema resembles a space capsule, creating an immersive rocket-launching experience for the students. The video is projected on the glass window so students can enjoy learning through the beauty of technology.


D&AD pencils

  • D&AD WOOD pencil

Details

Credits