Humans Being

B&B crafted the name Humans Being as part of a larger project to create the brand positioning, visual identity, and brand world for a sustainable athleisure offer founded by singer Rita Ora. Deceptively simple, Humans Being simply switches a single letter from the phrase ‘human beings’ to transform a descriptive noun into an active and intriguing term. The name was chosen for its ability to imply a universal, egalitarian, and genderless community of engaged people – a reflection of its target audience of like-minded, values-driven humans.