Heartbeat

Lexus performance cars are designed to connect car and driver for a more thrilling driving experience. We began by stripping an RC F bare of all its panels and then spraying it with electroluminescent paint. Wireless heart rate monitoring technology was then connected through a bespoke system that captured and processed the data. This allowed us to display the driver’s heartbeat on the outside of the vehicle - making it impossible for the driver to hide how they felt about this car. This is heart racing. This is the new Lexus.