Grace / Fever / Dinner / Heart to Heart / Videogame

Combos are hollow pretzel nuggets with a cheesy centre. Since they taste remarkably like nachos or pizza, they're the ultimate guy food. This led us to "Combos. What your mom would feed you if your mom were a man" and, subsequently, to the character Man Mom: a manly mother who embodies the campaign idea. The TV spots all feature Man Mom and her two grown-up sons who still live at home. Man Mom puts in the least amount of parental effort possible, including always feeding her sons Combos.