Global Transfer

Flags are often used as visual cues for international money transfers, currency exchange and related services. To promote the 24-hour service of Global Transfers by HSBC, we zoomed on and cropped a selection of flags that have a sun, moon or stars in their design and arranged them from sunrise to sunset and back again. The design is a fresh take on the use of flags as visual shorthand for currency related services HSBC plans to use again.