Glasses of Drought

Turkey is a country surrounded by seas, which makes it unimaginable for the target audience to grasp that Turkey will be water-poor in 11 years. In order to highlight the situation, Havas Istanbul created the Glasses of Drought campaign – which is based on the fact that the amount of water wasted on pre-rinse in one year is equal to a mid-sized lake. There are five special glasses designed for five lakes that are becoming droughty in Turkey. Each glass can hold the equivalent amount of water as the lake.