George Bush, Shoe

The objective was to demonstrate how the Cape Times reports on world events from every angle in order to deliver balanced and unbiased information. Cape Times readers possess above-average general knowledge, and are well educated and discerning when it comes to news. The solution was to show a well-known news story from a less well-known perspective. There’s always another side to every story and this ad demonstrates that in a simple, engaging way. ‘Shoe’ shows how it must have felt to be on the receiving end of Iraqi journalist Muntadhar Al-Zeidi’s shoe.