Francesca

Francesca

Real-life model and LGBTQ+ activist Harlow Monroe interprets a transgender woman with an unlikely dream in this film for fashion brand Diesel. Since the nineties, the brand has always supported the LGBTQI* community. This year, timed for Pride Month, it created a new story that reminds everyone of the importance of living your own best truth, undisturbed and free of prejudice.

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- Diesel
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What did the judges have to say?

D&AD Jury

Great storytelling. No gimmick. What a find.

Ko Iwagami
Casting Director
Kaiju Inc

It's perfect in every way.

Chaga Signe Bruun
Creative Director
TV2 Creative

It's just brave perfection. The story is a gem and every inch of detail in the film has been thought through. Just satisfying to watch again and again.

Valerie Madon
Chief Creative Officer Asia
VMLY&R Singapore

A game changer in advertising, it takes the gender issue to another level in our industry. The story, the execution and what boldness! That kind of shaking that the world needs.

Daniela Ribeiro
Diretora de Criação
Artplan

Great storytelling. No gimmick. What a find.

Ko Iwagami
Casting Director
Kaiju Inc

It's perfect in every way.

Chaga Signe Bruun
Creative Director
TV2 Creative

It's just brave perfection. The story is a gem and every inch of detail in the film has been thought through. Just satisfying to watch again and again.

Valerie Madon
Chief Creative Officer Asia
VMLY&R Singapore

A game changer in advertising, it takes the gender issue to another level in our industry. The story, the execution and what boldness! That kind of shaking that the world needs.

Daniela Ribeiro
Diretora de Criação
Artplan

Great storytelling. No gimmick. What a find.

Ko Iwagami
Casting Director
Kaiju Inc

It's perfect in every way.

Chaga Signe Bruun
Creative Director
TV2 Creative

It's just brave perfection. The story is a gem and every inch of detail in the film has been thought through. Just satisfying to watch again and again.

Valerie Madon
Chief Creative Officer Asia
VMLY&R Singapore

A game changer in advertising, it takes the gender issue to another level in our industry. The story, the execution and what boldness! That kind of shaking that the world needs.

Daniela Ribeiro
Diretora de Criação
Artplan

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Francesca

Francesca

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Film

Art Direction