Fondation pour l'Enfance - 3 Generations

A little girl is doing her homework while having an afternoon snack. Suddenly, she unintentionally spills her fruit juice over the table. Her mother instantly gets upset and gives her a slap. She starts crying. Her grandmother, who witnessed the scene from the kitchen, looks petrified. She finally walks to her daughter (the little girl’s mother), gives her a hug and says sorry. The ad ends on the line: ‘Parents who beat were often beaten as children. Let’s educate without violence.’