Ethos Travel

January is a busy month. For the travel companies advertising communications as well as for anyone having to face the classical post-holiday workload. So, to cut through, on the first pay day of 2016 we launched a print campaign comprising 5 executions - one for each day - tapping into these post-holiday frustrations, and getting our jam–packed calendars to do the talking. Each line made out of Outlook-style calendar invites is like an appeal for help, screaming it’s time to get away.