Drunk History Whiskey

Drunk History is a show on Comedy Central. In each episode, an inebriated narrator tells a story from American history, while actors reenact the narrator's drunken version of the tale. Ogilvy & Mather Johannesburg designed a custom whiskey bottle and sent it to Comedy Central's key media partners to build hype for the show. Each bottle told four historic stories which get progressively less accurate, less relevant and less sober as the reader reaches their conclusions.