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The brief was to create a piece about music that pushes the boundaries of Hi-Definition. Our objective was to make a spot that could only be watched on HD with 5.1 surround, with a level of detail and density that would dissolve to 'mush' on normal NTSC and two channel stereo. Through great design and concept, and a lot of experimentation, PSYOP created a hauntingly beautiful, highly dense and detailed visual poem.


Awards

  • D&AD WOOD pencil

Yellow and Black D&AD Pencils

D&AD Awards 2027

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